Should I be pre-booking on my car park?

Businesses need to look at every available opportunity to be able to drive footfall, increase visits, improve their customer experience, and boost revenue.

Some of those opportunities are going to naturally cost more, others are going to come with major budget constraints. For many, especially in the current economic climate, this makes making changes to a business a cautious affair.

Thankfully, there are easy changes to crucial parts of your business that can have a significant impact on the revenue you generate and the services and experience you provide to your customers.

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The power of pre-booking

Making the most of a resource like your car park requires flexibility. At different points during the day, your site has varying degrees of capacity. The activity on your car park can be dictated by various factors such as events, term time, working patterns and opening hours.

Pre-booking allows you to list available spaces on your car park for drivers to arrange their stay and pay for in advance.

Data from your ANPR cameras allows you to create a detailed overview of activity on your site, charting capacity and occupancy at different times and create a clearer picture of when opening the spaces on your site for pre-booking would be the most impactful.

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The impact on your visitors

Pre-booking makes life easier for any visitor to your car park that uses the service.

Arranging a stay in advance is a great way to eliminate a lot of anxiety around parking from someone’s trip.

Providing a service like pre-booking can transform how someone plans their travel. Drivers who wouldn’t necessarily park on your site suddenly find a new location to use when they are in the area, giving them a convenient introduction to your business, coupled with a strong first impression through providing a service that directly benefits them.

The impact on your business

Offering pre-booking can benefit your business in multiple ways.

Before someone’s even booked a parking space, the data can streamline how you run your business and help you to identify any potential issues with staffing. By tracking your peaks and troughs, you can build a clearer picture of when people are on your site and then adjust staff rotas and shift patterns accordingly to ensure you’re set up to cope.

Advertising space, in essence, promotes your car park to people who would otherwise potentially not visit it.

This helps actively drive new people to your car park which provides an incremental lift to footfall. That means new people interact with services, gain an impression of your business and new opportunities to generate additional sales. If your business relies on people visiting a store or a specific location, this can be a huge difference maker to how your business performs.

Finding new ways to attract people to your business like this can allow you to access a whole new, margin-rich revenue stream. Pre-booking can generate a surprising amount of additional revenue, you can get an indication of how much here.

That extra income can be used to fund additional services, improvements to your facilities or even help you expand your team.

Helping you make the most of your car park

Pre-booking helps you to make much more of your car park, turning it into a powerful asset that goes further in supporting your business than ever before.

At Parkingeye, we understand the unique pressures that businesses across the UK are facing at the moment. We can help you to put the solutions in place that creates extra breathing room, supports your bottom line and helps your business deliver on its potential.

To find out more about pre-booking or how Parkingeye can support your business, get in touch using the form.