From match days to concerts – how does parking enhance big events?

There’s nothing like a big event, from the excitement around an important match day to the anticipation that comes with waiting for your favourite artist to perform on stage.

These are the sort of memorable experiences that people talk about long after the final whistle or the encore.

It’s important that the people who have spent a lot of money to come to an event at your site leave having had a good time. Your car park can be a make-or-break point in their experience.

But, when managed properly your car park can enhance your event, or even let you capitalise on an event taking place nearby.

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Dealing with crowds

A bigger crowd than normal can be a major strain on your car park management. From increased queues to more traffic surrounding your site as people are dropped off and picked up from an event.

This can all create additional queues and congestion making it harder for people to find space and get off your car park efficiently when they want to go home.

Efficiency is key when you have large crowds to deal with. It’s important to keep people moving. Modernising your paid parking can help you to do this.

Pre-booking lets your guests take care of their parking in advance; you could even tie the booking into their ticket-buying journey so they can plan their whole trip in one place.
App-based payments let your visitors pay for parking without the need to queue up, so they can pay on the way back to the car, jump in and leave.
Card and contactless payments make using a kiosk much quicker too, no need to hunt for change.
You can even use Autopay or pay-later solutions to let people just drive out of the car park and have their parking payment deducted automatically, or let people pay when they get home.

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What if you aren’t hosting the event?

Your business might be near to a popular venue for events. This might mean that around your business or even on your own car park spaces are abused as people look for places to park that help them beat the crowds or avoid paying for what can be expensive event parking.

In those situations, demand for parking near an event could be a major opportunity for your business to generate some extra revenue.

Pre-booking allows you to list your parking spaces for people to reserve, meaning you could promote your spaces to people looking for event parking in the area.

This lets you avoid your site being misused, keeps you in control of your parking and nets your business additional revenue without any extra admin.

Visitor management

Knowing who is on-site is key to making sure your event goes well. Not just for tracking attendance but also for security and managing your parking.

If you’re hosting a trade show or a conference with multiple presentations, you might offer delegates and visitors free parking as part of their attendance.

Visitors can validate their parking by entering their vehicle registration on a tablet as part of their arrival.

Managing your parking like this lets you control who has access to your site and ensures that only the people who are supposed to be at your event are using your car park.

This creates a smooth process that helps your parking to make a strong first impression on a visitor which puts them in the right frame of mind for your event.

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Make your parking part of the event

The last thing visitors to a big event want to be worrying about is their parking. Months, sometimes years of anticipation can be spoiled by poor, clunky or outdated experiences.

At Parkingeye we work with your site to find the right blend of solutions to transform your parking, give you complete control and ensure your guests enjoy a seamless parking experience.

Through a combination of payment methods, powerful ANPR and ongoing support we can help you to provide the ultimate event parking experience for your guests.

To find out more about our complete car park management solutions and how we can help you make more of your parking this summer, get in touch using our form.