Could you be generating revenue from your car park? Businesses across the UK have faced several challenges over the last few years. With Brexit, the Covid-19 pandemic and currently the national energy crisis, now more than ever a steady revenue stream is vital to businesses who are battling rising costs and falling revenue. You might already have solutions in place on your car park that help your business make money, but could they be doing more to support you & help you generate additional revenue? A car park is a fantastic opportunity to provide beneficial services to your visitors and supply a variety of ways to generate increased revenue for your business. You only have to know where to look. Explore more Identify revenue opportunities Knowing where you can invest in your car park and where can have the biggest impact is essential in making your car park a successful asset. At Parkingeye, we have a powerful data and insight suite that allows you to analyse performance and behavioural insight from across your car park. For example, you might have a car park with no electric vehicle charging points. Fuel analysis reveals that there is an increasing number of electric vehicles using your car park. You could consider investing in EV charging to provide those motorists with the opportunity to recharge their vehicle while they’re using your car park. Paying for EV charging adds a new revenue stream to your business whilst your visitor benefits from your additional services. You can also look at existing solutions to help identify areas of improvement. For instance, look at the capacity of your car park, is your site quieter than you would normally expect? This can indicate several issues, such as your payment methods being outdated and ill-suited to what many motorists are looking for when trying to park. One major part of this is your choice of payment solution. Putting the right payment solutions in place The public is increasingly moving away from cash payments and embracing card, contactless and app-based payments. Your car park might currently have a traditional pay and display machine to manage parking payments. Motorists who want more flexibility or can’t pay for parking in that way will simply go elsewhere, which means your car park could be restricting your revenue. By considering all your options, you can tailor the solutions to your car park that supply greater versatility and accessibility for visitors, making your car park a more attractive destination. Along with lifting revenue for your car park itself, this can also have a halo effect, lifting revenue for surrounding businesses due to the potential of increased footfall. Protect your investment Investing in your car park is a fantastic way to create additional revenue streams. It’s also important that you take the necessary steps to ensure those new opportunities, to generate revenue on your car park are protected. EV Charging EV charging, for example, represents a major new revenue stream for many car parks, which is only going to grow in popularity amongst motorists. If those charging bays are being misused and parked in by drivers who do not own an electric car, they’re taking up the space and not paying for charging, meaning you’re not generating any revenue and not seeing any return on your investment. Bay Enforcement Bay Enforcement allows you to protect these dedicated spaces, ensuring that they are only used by drivers with a legitimate need. Payment Solutions Payment solutions such as auto-pay also help to empower your car park and avoid people underpaying for their stay. ANPR logs entry and exit times and charges motorists precisely and automatically for their stay. This flexible way of managing parking takes away queuing and the stress from your car park while automating your ability to generate revenue. The whole suite of contactless payment options removes the need to collect change from machines, reducing security costs and risks while increasing convenience for visitors. Helping you make more of your capital assets At Parkingeye, we work closely with businesses in all sectors to truly understand what makes their car park tick. This experience and expertise allows us to support sites in finding out which solutions will help them capitalise on the potential of their car park and boost their ability to generate additional income. To find out more about our range of solutions and how we could help you make your car park work harder and smarter for your business, find out if you are viable to generate revenue via ANPR below Find out today →
