London Velodrome and Olympic Park Case Study


Gold standard parking solution transforms popular venue whilst supporting reinvestment in special projects


At the heart of East London, Lee Valley VeloPark and Lee Valley Hockey & Tennis Centre can be found nestled in the vast Queen Elizabeth Olympic Park.

Boasting various activities and attractions from golf, to horse riding, and including their iconic velodrome, Lee Valley can be proud of the numerous happy and loyal customers who return to their state-of-the-art facility on a regular basis without complaint.

This smooth experience is the result of significant changes implemented during the summer of 2016 to their parking facilities, following a steady increase in parking contention which didn’t quite stack up to actual user numbers, with many sessions not running at full capacity.

Upon further investigation, it was found that nearby residential areas and shoppers from the Westfield Centre were frequently using the Lee Valley VeloPark’s car park. This had a huge impact on genuine customers who were unable to access the car park, driving a spike in customer complaints for General Manager, Jeremy Northrop.

Today, with the help of ParkingEye, not only have customer satisfaction levels increased due to the introduction of a fairer payment system using Automatic Number Plate Recognition (ANPR) and next-generation Pay & Display machines, but the new solution has allowed the Velodrome to reinvest generated revenue into important causes and made life easier for Jeremy and the rest of his team.

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