What Parking Data Is Most Important To Your Supermarket?

Car parks generate masses of information. Every day we see millions of data points which fuel the insights and reporting that power our data and insight platform, ParkIQ.

This data feeds reports and lines of thinking that benefit businesses, car parks and customers in numerous ways.

For businesses in a retail space, particularly supermarkets, there’s a wealth of data that it’s important to keep in mind.

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Data that highlights abuse

Space turnover is vital to any retail site. There needs to be a steady stream of customers on the car park and moving through a business. Any congestion or misuse can impact sales and hinder customer experience.

Having ANPR on a car park allows business owners to track how many vehicles are using the car park and their dwell time (how long they stay on-site).

Stay duration reporting can reveal that vehicles on-site are staying much longer than expected, which is often a sign that motorists are parking on a site and going elsewhere. This is a common sign when a site is being abused. Spaces are not being used by legitimate customers and they are occupying space that would otherwise be used by people looking to shop.

Tracking this data over time highlights the scale of the problem. Then once enforcement and other car park management solutions are in place, if the steps to combat problems on a site are working.

Discovering opportunities for growth

The news is filled with economic uncertainty, and businesses need to take all the steps they can to brace themselves for whatever economic conditions the future holds.

Capacity and occupancy data highlights when the busiest and quietest periods on a supermarket car park are. They can identify trends and seasonal peaks, enabling businesses to plan accordingly. Whether this is making sure they aren’t overstaffed on quieter days and short-handed when it’s busy or turning empty space to their advantage, both have a major impact.

From greater in-store efficiency to using a service like pre-booking to allow motorists looking for parking in the area to make use of surplus space, it’s possible to budget smarter and unlock the revenue potential of a car park thanks to the data ANPR provides.

Supermarkets could even operate a flexible approach to paid parking, with a site becoming a pay and display car park outside of business hours, meaning the car park generates revenue even when the shop is closed.

A better understanding of your customers

Businesses change over time, as do the needs of staff and customers.

ANPR data tracks how a site is evolving and provides important guidance that empowers decision making around that car park.

Payment data shows which paid parking options are being utilised the most and helps identify which payment options would be best suited for a site going forward.

Fuel analysis leverages DVLA information to help paint a picture of the types of vehicles using a car park. With EV ownership continuing to rise, tracking vehicle type allows you to gauge when demand is high enough to install EV chargers and continue to tailor a car park to shifting customer needs.

Data provides access to a wealth of insight which can be used to transform the customer experience. Identifying opportunities and capitalising on them

Helping you to make more of your ANPR data

Data, when used properly, makes a major impact on a business. From streamlining day-to-day operations and making more informed decisions to unlocking a new realm of revenue potential.

At Parkingeye, we understand the value of that information, which is why we’ve created our new data and insight suite, ParkIQ, to help businesses access and understand their data in new ways.

To find out more about ParkIQ and how it could impact your business visit our ParkIQ page or get in touch using the form below.