The power of ANPR data

Successful businesses always have an eye on the future, looking to predict trends and customer behaviour to gain an advantage over their competitors.

Decisions can’t be made blindly, especially when those decisions can impact your business and how it operates. Now, more than ever, businesses need to make informed decisions.

In uncertain economic times it’s important that every part of your business is doing its part to make sure you are reaching your full potential. From revenue generation to simply understanding how customers are interacting with your brand.

ANPR data is absolutely crucial and can actively empower your business decision making with accurate information and the correct insight.

An open laptop showing data trends in green and red

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Performance

There are lots of different KPIs and metrics that a business can track to follow the performance on their premises. Conversion rates, sales, attach rates etc, but do you know how well your car park is performing?

There’s a lot going on behind the scenes with a car park. For example, a car park with a lot of congestion, or people parking on your site and going elsewhere, restricts access to the rest of your business, limiting success elsewhere. ANPR data, such as the insights into occupancy, can help you to evaluate how your site in performing. Are those quiet periods consistent and at set times? Do you have a healthy amount of repeat visits or are your EV customers choosing to go elsewhere?

By tracking how your car park performs you’re able to see how much additional revenue you generate, glean massive insight into your customers and build a level of understanding around your site that guides future decision making.

Strategy

There’s a difference between wanting to make changes to your car park and being able to justify them.

Your data can help to not only identify the changes to a car park that will be the most impactful but also help you to build the business case to reinforce your thinking.

ANPR data enables the informed decision making that allows you to make confident changes to your site, backed up with the correct information and stats to build confidence and eliminate risk.

For example, you might want to add EV charging stations to your car park as part of a drive towards building stronger green credentials and doing your bit for the environment. ANPR data can provide fuel analysis information. This lets you see the mix of fuel types using your car park – petrol, diesel, EV, etc. Tracking this information, you could see a gradual increase in the number of electric vehicles making use of your car park.

This not only allows you to justify the installation as you know there is an audience for that service, but it also helps you to identify the volume of EV chargers you would potentially need to cater to those visitors. For example, your initial thinking might be that you need 5 chargers to meet the assumed demand on your site. ANPR data can provide an accurate projection, allowing you to see that you would only need 3 chargers, reducing the level of investment and saving your business money.

By leveraging your data effectively you’re able to plan around changes to your site, steering your parking in the direction that is going to be the most impactful. This doesn’t just relate to EV either, the same logic can be applied to decisions around the payment options you use or how much of a commitment you want to make to Pre-Booking.

Investment

Using your ANPR data to plan the changes to your car park allows you to track where, and to what level, you need to invest in your site.

As the nation faces uncertain economic times you need to be able to ensure that the investments you make into your facilities, such as your parking, are going to generate the best possible return.

Your data allows you to plan and track performance. For example, you can track the payments being made through the solutions you have in place already. You might notice that one model of contactless machines isn’t being used as frequently as kiosks you have elsewhere. That information can be used to help you identify if a machine potentially needs moving to a better location. Or it can help you identify that you might be better served investing in additional kiosks instead of the underperforming machine.

Monitoring your solutions and then adjusting and correcting course. This means your investment maintains its effectiveness and your solutions continue to have a positive effect on your car park, while reacting to continuing changes.

Helping you access a wealth of additional insight.

Car parks generate an incredible amount of information which can be used to gain deeper understanding of how your site operates, your customers behave, and your business performs. Being able to access and make the most of your data is crucial.

ParkIQ is our new data and insight platform that helps you access and interrogate your ANPR data using fully customisable, bespoke reporting. Using ParkIQ you can create reports and gain insights that are the most useful to your business, getting rid of unnecessary bloat or irrelevant information to help you focus on what really matters.

To find out more about ParkIQ and how it could help you to unlock greater insights into how your car park operates, get in touch using the form.