The Hidden Costs of Poor Parking Management (and How ANPR Solves Them) Your car park is an asset that needs to be protected. When treated right, using tools like ANPR, a car park can be a major benefit to a business, beyond just providing parking. It can boost revenue, enhance your brand’s image, and drive greater returns for your business. Neglecting a car park, on the other hand, can have the opposite effect, and you might not even realise it’s happening. We’re examining the impact of poor car park management and how ANPR can serve as a strong first line of defence. Poor car park management limits revenue Car parks can be a secret weapon for businesses when it comes to generating revenue. Paid parking and pre-booking can significantly boost your bottom line. But in an unmanaged car park, where overstaying and non-payment are rife, that revenue is reduced and even restricted. ANPR logs vehicles as they enter and exit a car park. This helps to ensure that when people pay for their parking, they pay accurately. It also provides a safety net; enforcement isn’t something people like to acknowledge, but it acts as a strong deterrent against parking behaviours that have a negative impact. ANPR lets you know if a vehicle has paid for parking, and if not, a PCN can be issued. ANPR also lets you leverage your car park outside of working hours or during quieter periods. Pre-booking, for example, enables you to share parking spaces that would otherwise be empty. This turns empty space into a valuable resource and a major revenue boost, but also importantly brings new visitors to a car park and potentially your business. It’s a simple yet effective tool that can help a business convert potential customers into new ones. Poor car park management damages reputation Think of your car park as a gateway to your business. For many customers, this might be the first time that they interact with your brand. A congested car park, where people can’t reach your store or perhaps even have to park elsewhere, doesn’t leave a great impression. Not only are there lost sales and revenue, but also a dissatisfied customer who tells others, deterring them from even trying to visit. All because of your car park. Footfall is vital to businesses; more people through the door and more people able to visit should be a boost to transactions and revenue. A poorly managed car park restricts access and has the complete opposite effect. ANPR helps because it creates a free-flowing car park. Having rules in place on a site helps to keep people from overstaying or parking in your car park to go elsewhere. This means more space for customers and a steady flow of vehicles in and out of your car park. Find out how we can support your site Poor car park management hinders traffic Space and a free-flowing site are only a partial solution. A poorly managed car park creates congestion, and if that spills out of a site and into surrounding areas, your car park can create a traffic nightmare. This isn’t great for attracting customers or maintaining a reputation and can do major damage to your business’s standing in a community. In specific sectors like healthcare, this can even pose a safety risk as traffic spilling from car parks, people parking on roads and trying to find space, can actually restrict routes for emergency services, putting people at risk. Managing a site effectively keeps traffic moving and helps ensure everyone using a car park can find somewhere to park. On-site congestion gets eliminated, which stops traffic from spilling into other areas. Delivering effective car park management Car park management transforms how a site performs. From better access and less congestion to boosted revenue and streamlined site performance. Putting the right equipment, rules and solutions in place is crucial, which is why it pays to work with an expert. Parkingeye has over 20 years’ experience delivering complete car park management to businesses across the UK, turning car parks into major assets that support businesses and their goals. To find out more about how we can help your car park do more for your business, get in touch using the form. First name *Last name *Email *Telephone NumberCompany *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
