The Benefits of Flexible Parking Payments

Paying for parking is something almost everyone has had to do at some point in their adult life. Hundreds of people using your car park will have previously paid using terminals around the site, but is this the best way to pay for parking?

What the public needs from a car park is changing at an increasing rate. Whether that’s extra services to new or changed solutions that adapt to how people live now.

This is why flexible payment solutions are so important.

Explore more

A move away from cash

The world had to fully embrace cashless and contactless payments during the pandemic, and their speed and convenience remain massive positives for any car park.

Adapting to the need for card payments, or even embracing pre-booking, autopay, or app-based payments, gets rid of the need to have correct change and increases the speed that customers can interact with your car park.

This gives visitors to your site more control over their stay and a wide range of varying digital options on top of the existing solutions. Don’t have enough change? That no longer means your customers must cut their trip short or rush around. Solutions like autopay automatically cover an entire trip with a high level of accuracy. Using apps for payments also allows visitors to even extend their stay, without having to return to their car, giving them unparalleled levels of control over their trip and parking.

Options and alternatives

Providing multiple ways to pay gives visitors and staff more control over their stay on a car park. This is even more important in large settings such as hospitals or university campuses, where you may be catering for a wide range of people including international students. Being able to tailor how someone pays for parking to their specific needs is a fantastic way to enhance the user experience on a car park.

Having alternatives also provides a safety net for users. For example, if someone arrived on a car park and realised they’d forgotten their wallet, or misplaced the payment card they’d normally use, they have a back-up in place thanks to apps and mobile payment options.

That idea of a “plan B” works in the rare event that one solution stops working or is unavailable too. This protects your site and the revenue it can generate from your paid parking, as the increased options help to ensure consistent payment rates and compliance.

How do you decide on the right payment options?

With so much choice available it might feel like an impossible choice to pick the option that you think will have the biggest impact on your customers.

Your car park generates an incredible amount of data and insight, including how visitors pay for parking and interact with your car park. That understanding can be invaluable, helping you to identify the options that would be most beneficial and monitoring their ongoing performance.

Tracking data like this empowers a car park and supports your ongoing car park management. By monitoring your site closely, you can course correct and adjust the solutions in place to make sure they are delivering the flexibility and convenience your visitors need.

Helping you make more of your car park

At Parkingeye we understand the pressures that car parks and the businesses connected to them are under.

We help every site we work with navigate the changes to how the public want to interact with sites and pay for their parking, helping to put effective, versatile and reliable payment solutions in place that provide car park users with more choice and convenience than ever before.

To find out more about Parkingeye and our impressive range of paid parking options, please get in touch using the form.