Is your car park match day ready? For retail sites situated near sporting venues, on match days you could see a sudden spike in traffic on your car park as sports fans look for somewhere to leave their car. This can cause chaos on your site if you are not prepared. But, with some planning and the right solutions in place, you can capitalise on any potential extra traffic to your site, leveraging it into extra sales and footfall. Explore more Match day parking You might have free parking or at least a max stay in situ on your car park. This can help you accommodate motorists without them necessarily having to watch the clock as much when they visit your car park. Issues arise when people use your car park but do not visit your store or using your services. This can be a sign of abuse and take up space available for genuine customers. Near sports venues, such as football stadiums or indoor arenas, this could become a problem, especially across a prolonged period like the football season. There are ways around this. Showing match day parking abuse the red card You could work in partnership; with nearby sporting facilities, partnering with them to provide additional parking, which can then potentially be a revenue stream as motorists pay for parking. This could be used to drive additional visitors to your site, to make use of restaurants, or visit shops after a match. If you want to avoid your site being used for other purposes, you could consider reducing the max stay on your site. However, this may deter motorists from using your car park ANPR can help with this by logging when vehicles enter and exit your site; with anyone found to be overstaying being issued with a parking charge. Keep in mind that if you update any of the rules on your site, you will need to effectively communicate those changes to everyone who uses your car park. Making your car park an attractive prospect Car parks are continually evolving, especially in the face of the changing needs of motorists. One of the most significant changes and emerging technologies car park owners need to be mindful of is electric vehicle charging or EV. Having EV chargers on your car park can make your site an attractive prospect and a key destination for motorists who need to recharge their vehicle. However, for a growing infrastructure to work efficiently, it needs to be effective, reliable, and accessible. Abuse on a car park, especially if a motorist has parked in a space and gone elsewhere, means a parking space isn’t being used for its intended purpose and can be incredibly difficult to free that space up again. Bay Enforcement works as a deterrent against this misuse. ANPR, mounted in an EV charger or in a monitoring bollard, means that your priority bays, such as EV spaces, can be kept free from abuse. Motorists driving non-EV vehicles won’t park there out of risk of getting a parking charge, and the bays ultimately are only used by drivers who need to recharge. Protecting those bays allows them to be used as a key asset on your car park, one that can generate additional revenue from your site. When it comes to your car park seeing extra traffic during a sporting event your EV bays are something you need to be mindful of, as regardless of which motorists are using them, they should only ever be for those who need to charge up a car. The same problems from a different perspective We’ve also helped sporting sites deal with abuse from motorists taking up space in their car parks. You can find out how we helped free up space and support London Velodrome and Olympic Park here. London Velodrome and Olympic Park A winning combination to transform your car park Making your car park into a site that can accommodate additional traffic; without it being an issue for the businesses that rely on your site or potentially even turning that footfall into a positive lift for those businesses is a delicate process. At Parkingeye, we’ve worked with countless businesses across all sectors, understanding the unique issues that many car parks across the UK face. We use that experience to put the right blend of solutions in place, backed up by our ongoing support. To find out more about the solutions we offer and how we can help your car park work harder and smarter for your business, get in touch using the form First name *Last name *Email *Telephone NumberCompany *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
