How to make parking part of the event

One of the things that was missing during the pandemic was events. Concerts, shows, and sports are all moments that people look forward to.

Attending an event should feel like a big occasion for visitors, it’s something they want to remember, for all the right reasons, which is why it’s so important that you get your car park management right. If your car park works efficiently, it can enhance the event.

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Take the stress out of parking

Going to an event often encompasses an entire day out, maybe even a long weekend or a few days away. Planning that trip can be stressful, with multiple moving parts to arrange. Your car parking can help make this easier.

Being able to pre-book parking at a venue can be a huge weight lifted, it’s one less thing to worry about on the day and can go a long way to easing any anxiety about going to the event, especially if it is the first-time visitors have been around a large group of people in a few years.

Organising parking is something that could even be done as part of the booking journey for event tickets. Highlighting that you can book parking as part of that user journey can show your future guests that you are taking care of them well before they even arrive.

VIP welcome

There are different ways to experience an event. Visitors might pay more for a premium experience, better seats, a private bar, or a meet and greet with the team or performer they are going to watch. Your car park could add to that experience.

ANPR notifications could identify when a vehicle belonging to someone who has paid for a VIP experience has arrived on site, allowing your internal staff to prepare a proper welcome. This could also be applied to motorists who have accessibility requirements, this allows your staff to make arrangements well in advance and streamline the service provided to those guests.

Going to an event should feel special, simple changes to your parking like this can go a long way to making the experience much more memorable for your visitors. Enhancing their stay and making them more likely to return in the future.

Arrival and exit are crucial

It isn’t just VIPs and people with accessibility requirements that should find arriving and leaving straightforward.

Your car park should be geared towards reducing congestion. There is nothing worse after a gig, sporting event, or a show than returning to the car park and having to wait to start the journey home. A free-flowing parking environment and streamlined parking payment options can help to eliminate queues and congestion.

For example, a payment portal, allowing visitors to pay for their parking up to 24 hours later, or providing autopay on your car park, means visitors can just leave and handle their parking payment at a later date. Removing barriers can improve accessibility, allowing cars to get off the site faster.

This all helps to bookend a visit. The last thing a venue needs is for someone’s evening to be ruined due to being sat in frustrating traffic queues. It can make visitors question whether to watch other events at that venue, sending business elsewhere.

How can you make more of your event parking?

At Parkingeye we understand that your car park has a major impact on a journey and it’s often the first and last thing a visitor will interact with.

This is why it’s so vital that your parking does all it can to create the correct impression, one that will last and one that will encourage repeat visits.

To find out how we can help you to achieve the perfect parking experience on your site, get in touch using the form.