How important is a car park when designing a building?

When it comes to building design, it’s easy to get caught up in the aesthetics, functionality, and space allocation. However, there’s one critical aspect that all too often risks being overlooked—the car park.

Understanding the impact that an efficient and well-designed car park can have on a business is crucial. In this blog, we’ll explain the importance of a car park from a business perspective and what should be kept in mind when incorporating them into the design of a building.

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Making access easy for customers and employees

Accessibility is key for any business. A thoughtfully planned car park makes life easier for everyone on that site,

This includes providing blue badge spaces, parent, and child bays, and even places for EV cars to be recharged. Adding spaces that support the users of a car park properly goes a long way to enhancing the experience they have of a car park and ultimately the businesses connected to it.

Every choice on a car park, such as incorporating clear signage, proper lighting, and well-marked spaces, can enhance convenience and eliminate the parking hassle, leaving visitors with a positive first impression that improves the chances of them returning.

Including accessible and priority parking spaces on a site is helpful, but if those spaces are being misused it can impact their benefit and the reputation of your business. Bay Management solutions help to protect those key areas on your car park, ensuring any priority parking is only used by the types of vehicle and motorists that are supposed to be there.

Unlock the revenue potential of your car park

A well-designed car park not only caters to immediate parking needs but also lets a site access untapped, and lucrative, revenue sources.

By optimising the space on a site, businesses can maximise parking capacity and accommodate more vehicles. This, in turn, boosts revenue by attracting a larger customer base, particularly in areas with limited parking options.

Your car park also needs to encourage a healthy rate of space turnover. The more vehicles that can get on and off your site, the more likely it is that your site is generating increased sales.

If your car park offers visitors paid parking, you can maximise your site’s revenue potential by providing a variety of ways to pay. By giving people choice, whether that’s through permits, pre-booking, or mobile app you offer increased flexibility to users and encourage repeat visits by making interacting with your car park easy.

Ensuring safety

A carefully designed car park should incorporate security measures to keep everyone on-site safe, including surveillance cameras, well-lit areas, and restricted access points.

These measures create a sense of safety for both vehicles and individuals, reducing the risk of theft, vandalism, or unauthorised access. Prioritising safety not only safeguards customer and employee vehicles but also enhances the overall reputation and trustworthiness of the business.

ANPR and car park management again elevate this by helping to reduce congestion on a car park, while Bay Management helps protect specific spaces on a site, improving the overall effectiveness of a site and underpinning your other security measures.

Embracing eco-friendly initiatives

With an ever-growing focus on being kind to the environment businesses are expected to embrace sustainable practices. Car parks can contribute to these efforts by incorporating eco-friendly features such as electric vehicle (EV) charging stations and paperless systems which reduce waste.

Demonstrating a commitment to sustainability can resonate with environmentally conscious customers and align your business with different green initiatives and goals.

Much like the priority parking spaces and their impact on accessibility, protecting your business’s EV infrastructure means you can capitalise on its true potential. Not only do you ensure it’s always being used for its intended purpose, providing greater convenience to motorists and increased revenue. You also create a charging set-up that can attract people to your car park. In a retail setting this is ideal as it can entice people to your site who might have otherwise gone elsewhere, creating more opportunities to convert people into customers.

Enhancing your business through your car park

The car park is an essential component of building design, playing a vital role in enhancing accessibility, maximising revenue, ensuring safety, promoting sustainability, and creating a visually appealing environment.

It’s important for businesses to recognise the value of investing in a well-designed car park to deliver an exceptional experience for their customers and employees. By partnering with a professional car park management provider, businesses can unlock the full potential of their parking facilities and enjoy the numerous benefits they bring.

At Parkingeye, we understand that a well-planned car park isn’t just a parking space, it’s an opportunity for businesses to stand out, excel, and drive success while providing a friendly and convenient experience for everyone.

Our solutions are designed to help every business we work with make the most of their parking.

To learn more and discover how we can support your site, get in touch using our contact form.