Published: 18th November 2024

Last Updated: 12th December 2024

How does a paid parking app help your visitors?

Paid parking is an invaluable resource for many businesses, giving them access to a powerful source of revenue.

Your car park can provide additional revenue to your business. Still, your paid parking should be flexible and tailored to your visitors at the same time, so you aren’t just generating revenue, but also enhancing their visitor experience and giving them access to other beneficial services.

The easiest way to do that is with an app.

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What does a paid parking app do?

Apps take the different paid parking options that you can make available to your car park users and put them in one location.

People are rarely without their mobile phones, so an app makes sense in terms of helping put your parking management in front of as many of your visitors as possible.

Traditional pay and display machines are increasingly being replaced with payment kiosks powered by ANPR, these kiosks are a fantastic way to manage parking on your car park, but on a busy site, they can create queues and congestion.

An app allows you to remove the kiosk from someone’s user journey, streamlining how they interact with your car park and giving them more control over their stay and how they pay for it.

If someone can simply pull out their phone and pay for their parking on their way to their next destination it speeds up their commute and removes someone from the queue for a kiosk, benefitting everyone else on your site too.

Different options for different situations

A parking app will allow people to pay for parking when it suits them. For example, the Evology Parking app which we use across our car parks covers several options:

Pre-book solutions let people arrange their stay in advance and pay for their parking before they even set off. They just search for their preferred car park, set the length of their stay and pay for their parking session.

Paytopark essentially puts a mobile payment kiosk in a user’s hands. This portion of the app allows visitors to arrive at a car park and pay for their stay there and then. There’s lots of flexibility to this sort of payment option, allowing people to manage their parking in the way that’s best suited to them.

Visitors also have more control over their parking session, removing stress and the need to watch the clock as they can extend their stay. Perfect if they’ve taken longer than expected on a shopping trip, an appointment has overrun, or they are relaxing with friends in a café and aren’t ready to leave yet.

Which payment options are right for your car park?

How do you track performance?

An app can give you incredible insight into how your car park is performing, especially when coupled with the other data you can gain from your site.

From tracking which payment method has the biggest impact on your site to helping you understand stay duration or the popularity of your pre-bookings.

This is all information that can help you steer your site in the right direction, making solutions more effective and driving changes that are going to have the most positive impact on performance and your customers, boosting their satisfaction and increasing the likelihood that they return in future.

How can data transform your parking?

Helping you to transform your paid parking

An app can be a powerful tool that helps your car park eliminate queues, provide new payment options and enhance your visitor experience by giving visitors more control over their stay.

At Parkingeye we provide our clients with an incredible amount of choice when it comes to their paid parking options, from kiosks and contactless payments to pre-booking, permits, apps and beyond.

Those choices, supported with the right tools and management can have a huge impact on a car park, boosting revenue, delighting customers and streamlining how a site operates.

To find out more about paid parking and how we can transform your visitor experience get in touch using our form.