How do QR codes streamline your parking?

Visitors to a car park want a straightforward experience that lets them get on with their day with minimal interruption.

Accessing information and services quickly helps to streamline how a site operates and putting the right solutions directly into a visitor’s hands is ideal.

That’s where QR codes can be incredibly powerful.

Man using QR code to pay at a hotel
Man using QR code to pay at a hotel

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How do QR codes work?

QR codes allow users to scan a unique image on their phone using their camera to access information. This works a lot like clicking a link on a website, which takes the user to a particular location or lets them access a specific service.

They crop up in loads of different places, from packaging and leaflets to being used to great effect during the pandemic to let people order food in bars and restaurants.

For a car park, a QR code is ideal for letting visitors quickly access solutions like secure payment portals, and app downloads, providing a direct link to payment or the app they need without having to type a URL or search their preferred app store.

How does this help your visitors?

Businesses adapt over time to embrace new technologies and services to make life easier for their staff and customers. This includes technology that can transform a car park. From pre-booking and permits to mobile payments and autopay, paying for parking has become increasingly more digital and online-based.

The days of simple pay and display machines are over and far more options are available to people to manage their parking than ever before.

Those new services and technologies mean there is a greater variety and convenience on a car park, however, this also means that not every visitor to your site is going to have the right app, payment portal or tool they necessarily need before they arrive.

A QR code allows those new visitors to quickly access exactly what they need to make the best use of your car park.

By arriving, and then scanning a code they can quickly download an app or register for parking through their phone, putting the control over their parking in the palm of their hand.

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How does this streamline my parking?

QR codes are a way to access services and information quickly, they help you to build the infrastructure around your car park.

For example, creating a poster, banner or sign with a QR code on it in the run-up to launching a new service can support your site in several ways.

 

  1. You promote to your customers and visitors that a new solution is going live ensuring nobody is caught off guard.
  2. You direct people to the resources they need to make sure they can get the best experience from your car park.
  3. It allows you to leverage other forms of content to communicate clearly with your visitors.

 

We live in a society where convenience is key. People want to be able to interact with a service in the way that suits them, we’re seldom without our phones so QR codes make it easy to access information directly.

Providing access to services also massively improves user experience. Your visitors want to be able to make the best use of your car park. Solutions like mobile payments allow users to extend their stay without having to return to a car park, it’s access to services like this that can improve their overall impression of a car park while boosting the revenue you generate.

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Helping you to make more of your parking

Giving people using your car park the necessary tools is crucial to ensuring your car park management is successful. The solutions you put in place, especially anything that relies on an external resource like a visitor having a phone, must be accessible. QR codes are a powerful tool in helping you achieve that.

At Parkingeye we help businesses put the tools in place to maximise the effectiveness of their car parks. From powerful payment and pre-booking options to data and EV Charging.

To find out more about our solutions and how we can help your business to transform their parking, get in touch using our form.