How can your car park support your business? Businesses need all the support they can to thrive in difficult and uncertain economic conditions. From the fallout from the pandemic to the continued threat of online shopping, bricks and mortar businesses have been hit hard, with retailers as well as hotels, hospitality venues, restaurants and attractions feeling the squeeze. In an attempt to survive and continue to deliver the best possible services, businesses need to be leveraging every opportunity they can to attract new customers, make life easier for staff and navigate changing business conditions. Your car park can help support all of this. Explore more Supporting your customers Your car park is home to a number of services that can support customers, visitors, and guests. By working with a car park management provider, it’s possible to provide users of your car park with easy access to versatile payment solutions, pre-booking, electric vehicle charging and protected priority parking bays. That might sound like a lot of options and costly investment; however, your car park can help steer your decision making. ANPR cameras collect vast amounts of data, including a range of performance and behavioural insights. This data can help you see how your car park is currently being used and help find opportunities to improve services and your visitor experience. By transforming your car park and how it operates, you can create a much more welcoming space for visitors, one that supports repeat visits and helps to enhance the overall impression of your business. Supporting your staff Your staff parking can become a valuable perk. Permit systems allow you to allocate parking based on the requirement. You can provide your staff with dedicated parking, which means they can arrive for a shift with reduced stress, knowing that their car is parked somewhere safe, secure, and convenient. This is ideal in healthcare settings or any business which requires unsociable hours and night shifts. By taking control of your car park, you also help reduce and even eliminate the sources of several customer complaints. From abuse to congestion, dealing with these problems takes time. Time that could be better spent; by your internal teams providing better customer service and support to visitors. Supporting your bottom line It’s important to remember that a car park is always an asset, one that can be made to work smarter and harder for your business, providing a lift to revenue and allowing you to access new ways of making money from your site. One way to achieve this is by opening up surplus spaces to pre-booking; allowing you to turn quieter periods in-store and on your car park; into an opportunity to attract new customers, lifting not only revenue from your parking but also potentially having a halo effect on the rest of your business. You could expand the services you offer, such as electric vehicle charging. Much like pre-booking, this allows you to attract drivers looking for something specific with their parking. Providing a service like this helps you to attract those looking for a place to charge their vehicle and presents the opportunity to unrealised revenue streams from those paying to recharge, while also increasing footfall and potentially additional spending at your site. Everything you do to your car park to improve the experience for staff, suppliers, and visitors, can be monitored through ANPR data. Doing this can give you access to rich performance and behavioural insight, letting you know exactly how your site is performing and enables you to identify the areas where you can improve. Whether that’s amending existing payment solutions; to allow for greater payment flexibility, such as opting for Pay-by-Phone or working out when the busiest time for your business is, based on car park usage and adjusting staffing levels to help your internal teams cope better. Learn more about pre-booking → How can we help support your business? There are so many different elements to your car park that can have a seismic impact on your business. At Parkingeye, we have years of experience across all sectors, with a proven record of turning underperforming sites into valuable capital assets. We work with your business, using our experiences and insight to help you tailor the right mix of solutions to your site, customers, and staff. Putting the systems in place that will help you improve usage, reduce abuse and lift revenue. To find out more about how we can help make your car park a valuable asset, or see if you’re viable for ANPR, click below Find out today →
