How can your car park enhance your VIP experience?

The majority of businesses want their guests or customers to have a memorable experience. Some businesses, such as event spaces, hotels, stadiums, and spas aim to provide a high-end experience as part of their service.

Elevating that experience can take many forms, but the general consensus is that a memorable, high-end service is a sign of VIP treatment. But can your car park help to enhance what’s already in place?

A Car parked up outside a hotel entrance
A Car parked up outside a hotel entrance

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Strong first impressions

For any VIP experience, upon arrival at a destination, the first impression is crucial. It can help set the tone for the entire visit and, if done right, can help to defy any existing expectations. When someone arrives at your car park, you want them to feel relaxed and excited about their VIP experience, not stressed because of issues when trying to park. This also eliminates your staff being put at an immediate disadvantage, as they don’t have to work harder to overcome a negative first impression.

For example, take an event space; you might think that the VIP experience starts after someone has parked their car and made their way inside. This sort of venue tends to have large car parks, which when busy can make finding a parking space difficult. But if you have clearly signposted VIP parking, which eliminates the need to find a space and then use this as a launchpad for a welcome and directions to where they need to go, suddenly that VIP treatment starts much earlier and makes a guest feel instantly more welcome.

Guaranteed parking

You want the VIPs using your car park to feel welcome and special. One way to do this is by providing them with dedicated and protected parking.

Spaces on a car park that are abused, cause numerous problems. If someone has paid for a VIP experience which includes VIP parking, and they can’t find a space, this can detract from their whole visit.

Bay Enforcement allows you to keep specific areas of your car park clear, such as blue badge bays, electric vehicle charging stations or specific areas, such as VIP parking. Our solution means you can free up time for internal teams, as they’re no longer checking VIP spaces to ensure they remain clear. The time that previously would have been spent tracking down motorists to have a car moved from where it shouldn’t be; can be better spent elsewhere on your business.

Bay Enforcement can have a considerable impact, on how your business is perceived and operates. For example, the time and energy it can save staff in hotels can be diverted into elevating service levels elsewhere. You can find out more here.

 

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A final flourish

The last impression you make on your visitor is not when they walk out the door. Your parking is a chance to offer a last final flourish and ensure the end-to-end experience of your business is a high quality, memorable one.

Issues on a car park as someone is leaving can dampen their view of a trip and quickly undo any positive impressions a guest had. Their arrival on-site was painless and stress-free due to VIP parking; their exit should be the same. If they have to pay for parking, this can be handled well in advance via pre-booking or as part of their VIP package, so there’s no additional queuing. Their exit should be just as seamless as their arrival, allowing them to begin their journey home in a relaxed frame of mind.

How can we help you to transform your car park?

Everyone is entitled to a positive parking experience, whether they are a VIP or not.

From protecting disabled spaces to supporting sites where positive experiences are key, Bay Enforcement can remove frustrations and protect your visitor’s first and last impressions.

To find out more about Bay Enforcement and how it can transform the parking on your site, click below…