How can your car park drive stronger revenue?

Car parks have an untapped potential to generate revenue. This revenue can be incredibly valuable to businesses as accessing increasingly diverse revenue streams can help support and underpin growth.

Having the right car park management solutions in place, can help your car park maximise its revenue-generating ability. Turning a potentially overlooked asset into a powerful tool that can support your wider business.

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Accessing powerful tools

ANPR makes this all possible. Automatic Number Plate Recognition cameras monitor your car park and provide access to a variety of powerful tools that help to protect the revenue-generating solutions you have in place on your car park.

ANPR improves your car park by leveraging a wealth of data to choose the potential revenue-generating solutions that will have the most impact on your site. As well as reducing abuse and congestion, making it a more pleasant place to park, this encourages new and returning customers, drives increased footfall and creates new opportunities to increase revenues.

Pre-booking

Every space on your car park is a potential revenue generator.

ANPR data can help you understand capacity and occupancy levels on your car park. Does your site get busier at the weekend or is your staff car park empty? Are there specific times during the week or elements of seasonality that impact how your business performs?

Your data better informs you, so you can adjust staffing, to better serve customers during busy periods or introduce offers to increase footfall at quieter moments. It also allows you to determine if your site would benefit from a service like pre-booking.

Pre-booking allows you to monetise the unused space on your car park, offering available space as paid parking for motorists in the area. The process is simple. You list your available spaces online, motorists looking for a parking space book a time to be on-site and pay in advance, overseen by your ANPR installation.

Pre-booking allows you to drive additional footfall to your site. By offering space to motorists looking for parking in a specific area, you can increase the chances of them interacting with your business, whether they’re shopping or getting something to eat before beginning their return journey.

The future of motoring

Motorists in the UK are beginning to embrace electric vehicles. The infrastructure for a changing motoring landscape goes beyond petrol stations and forecourts. Electric vehicle chargers can be placed in a variety of locations, including car parks.

Installing EV chargers allows your business to offer customers a valuable new service in a convenient location whilst allowing you to access the potential boost to revenue that EV charging offers.

Our ParkEV service uses Evology chargers to provide car parks with fast, reliable charging, supported by powerful ANPR technology. Cameras within the charging unit help to protect dedicated charging bays from abuse by non-EV vehicles, giving you peace of mind that your chargers are used only by motorists who need them. Evology chargers use Tap & Go technology, as seen on mass transport systems like the London Underground, meaning that charging is even faster and more convenient.

This valuable service also unlocks a whole new revenue stream for your site as motorists pay to top up their vehicle while going about their day, whether that’s visiting an attraction, shopping, or getting something to eat.

Helping your car park realise its revenue potential

We understand that no two car parks are the same, that is why at Parkingeye, we work closely with businesses to understand their specific needs and the potential solutions that can be introduced to maximise the revenue they can generate from their car park.

By working side by side with your business, we can help you turn what can be an overlooked asset into one that generates steady additional revenue for your business, helping strengthen your bottom line.

To find out more about how we can help you make more of your car park, get in touch using the form.