Published: 13th September 2024

Data-Backed Insights: Leveraging Car Park Analytics to Enhance University Services

Studying is crucial in education but not just for the students trying to secure qualifications.

Gathering insights, understanding how a car park is performing and importantly learning from that data and information can dramatically change your site, how it operates and the all-important experience you provide to everyone studying and working on campus.

And that all starts with your ANPR data.

A laptop showing a data reporting system
A laptop showing a data reporting system

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What can ANPR tell you?

ANPR generates thousands of points of data for a car park each day. Initially, this covers which vehicles have entered and exited your car park.

However, ANPR can go further than that. Entry and exit times are just a starting point, you can learn the types of vehicles and payment methods used, the peak times when a car park is busiest and how much of a site’s overall capacity is being taken up.

That data can help you take an overarching look at several aspects of your parking firstly you gain a huge amount of behavioural insight, letting you see how your car park is being interacted with by your students and staff.

Secondly, you access performance data helping you to see how different payment options are working while also tracking the revenue generated and time spent on your site.

How to leverage data

Having all the data is only part of the battle. You need to know how to turn the information you gain from your car park to your advantage.

For example, are there days where your car parks are particularly busy and others where they are much quieter? This could be an indication that your timetabling could be changed to reduce congestion and make life easier for students and that you have too many classes in one area of the campus on one day.

Using your data to identify an issue like this doesn’t just help you avoid extra traffic on campus, it reduces crowds, and congestion and improves access to your facilities.

Simple changes like this, driven by the insight you draw from your car park can have a profound impact on your visitor experience.

Hear from the institutions we've worked with
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Reinforce your decision-making

It’s easy to get caught up on an idea. You might make an assumption about your car park and start working towards making changes or adding a solution that you are convinced is the right call.

Data can help prove your point.

Maybe you think that your payment systems need an overhaul, looking at the data your car park generates about the amount of revenue your car park produces, and how people are paying for their parking, can show that you that:

  1. You might need to make changes to modernise your paid parking
  2. You can track how any changes you make are performing

Using data like this allows you to confirm suspicions about your parking and either forge ahead with the changes you want to make, or course correct to make sure your car park is operating efficiently.

Learn more about ANPR data
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Helping you understand your parking

Car parks generate an incredible amount of data. But for data to be useful you need to be able to understand and interrogate it properly.

At Parkingeye we understand how much information you can gain from a car park. Powerful insights into not just your car park, but how your campus operates. Our experience, coupled with our powerful data portal, allows the businesses we work with to capitalise on the performance and analytical data car parks can provide.

Whether that’s understanding the demand for new solutions, adjusting the systems you have in place to be more efficient, or identifying opportunities that can completely transform your student and visitor experience we can help.

Want to know more about the power of data? Get in touch using our form.