How can parking data improve your services? The solutions and services that you have in place across your car park should change over time. The world is constantly evolving and embracing new technology, which means that what your staff, visitors, and customers look for in a car park changes too. If your site doesn’t move with the times, it can get left behind, giving your competitors a chance to gain an advantage. Your car park can be a powerful asset, you just need to know where to start. That’s where parking data can be the insight and advantage you need. Explore more Use parking data to expand your options When it comes to the services you can add to your car park it’s easy to feel like you’re spoiled for choice. To avoid analysis paralysis, you could focus your attention on the solutions you already have and the ways you can enhance existing services. Data can tell you which solutions can be expanded to increase their impact on your site. Take your paid parking for example. Your site might be cash-only, but is that the best option? Data allows your management partner to see the uptake in card and cashless payments, and then make recommendations based on what could enhance your user experience. For instance, adding card or app-based payments to your site lets you speed up the processes that help people move through your car park. Those extra options boost the effectiveness of an option that’s already in place, but your current parking data helps you identify which payment options would be the most beneficial. Streamline your solutions You might already have a range of solutions on your car park, but what if you’re paying for something that isn’t working or helping your customers and being overlooked? For example, you might have a barrier on the entrance and exit of your car park. Your data could show that from the point where someone pays to the point that their vehicle leaves is longer than you’d expect. This could be an indication that your barrier is creating congestion on your car park. Now you can begin to question if you need the barrier. You can generate data as a point of comparison. Try leaving the barrier raised and just using ANPR for a few days. If the result shows a faster exit from a car park and less congestion, then you can begin the process of switching to barrierless solutions and streamlining your site. Data helps you to look at your solutions – what’s working? What isn’t? What worked a few years ago might have been superseded by better technology or left behind by changing needs. Your data can help you identify those areas and make effective changes to your site. Find out more Explore new opportunities Your data can even help you identify new avenues for your car park management before you need them, allowing you to be much more reactive to what your visitors expect from their parking. For instance, an increasing number of drivers have electric vehicles and look for parking spaces that would allow them to charge their car during their visit. Fuel analysis data allows you to see what percentage of visitors are driving EVs and helps you gauge the current demand for charging on your site. Would you benefit from some chargers to help support an increasing number of visitors? Or do you already have a lot of electric vehicle users coming to your car park, who would appreciate a larger charging installation which could make your site an even greater destination for them? Your parking data lets you understand the potential impact of a solution before you invest in it and add it to your site, so you can reinforce your decision-making and steer your site in the right direction. Unlock your car park’s true potential ANPR data is incredibly powerful when used correctly. At Parkingeye, we work with businesses across the UK, from retailers and hotels to complex NHS Trusts. We see millions of points of data every day and can use that data to help you understand how your car park is performing and what changes you could make to improve your site and your visitor experience. To find out more about your data and how we can help you make more of your parking get in touch using our form. First name *Last name *Email *Telephone Number *Company *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
