Last Updated: 1st May 2024 Adding to your car park: the benefit of additional services A car park is so much more than somewhere for people to leave a car. They can be a meeting point, a destination and a hub for other services that make life easier and more convenient. Thinking further than somewhere to park and actively adding to your car park can help your site to become an attractive destination for motorists, one that drives stronger footfall, better sales, and an improved experience for everyone who visits. Explore more What you need and what your visitors need There are lots of different options in terms of the services you could add to your car park, but it’s important that instead of adding everything to your site and hoping for the best, you take a more considered approach and look at what will be the most impactful. There are several ways to identify which solutions would be best suited. Firstly, think about your customers and visitors, are there services that would positively benefit them? Like parcel lockers, EV charging, better accessibility, or more varied ways to pay for parking? Think about what adds extra convenience to your car park and turns it into a more attractive destination for potential customers. Secondly, think about your business. What issues are you having around your car park? This can be the initial steer you need. Do you need to increase footfall? Maybe you have a lot of surplus space or more quiet periods on site than you expected. Identifying the things you think will be important and transformative is a fantastic start, but then you need to sense-check your thinking, which comes from diving into your data. Decisions defined by data ANPR data gives you access to a world of insight, not just about your car park and how it is performing, but how your visitors are interacting with the site. Coupled with your understanding of your business, this can help home in on the parking solutions that will have the biggest impact. For instance, you might want to add EV charging to your car park. This can be a major investment for a business, so it’s important that you first identify if there’s a demand for EV charging based on your customers. ANPR captures a wealth of information, including the fuel type of each vehicle using your car park. This allows you to see how many EV drivers are interacting with your site, or if there’s a consistent increase in EV usage. This can be a strong indication that adding EV chargers to your site could be beneficial, but it also helps you scale the number of chargers you add to be able to effectively meet demand. Understanding fuel type is just one of the ways data can support your decision-making, it can also reveal how people pay for their parking – allowing you to choose which additional payment methods might have the most benefit, or identifying capacity so you can see when the best times to offer additional spaces for pre-booking would be. Find out more The benefit of new services Adding new services to a car park can drive changes across a business. EV charging for example is something that motorists actively seek out. Adding chargers to a site can enable a new revenue stream, but also attract new visitors. Because recharging takes longer than filling up at a petrol station, those visitors then have time to fill, which means they’re likely to browse, stop for a coffee or explore, which is an opportunity to convert someone into a customer, drive stronger footfall and boost sales. Each new service you add to a car park, whether that’s a parcel locker, new ways to pay, pre-booking, etc, creates a new reason for someone to use your car park over your competition. And they all provide ways to drive more people and greater revenue through your site, which can have a major impact on how your business performs. Driving positive change on your car park At Parkingeye, we understand that changes to your car park can have a transformative effect on a business. We work with you, understanding what you need your site to do, and helping you to understand its untapped potential. From there we help to deliver the perfect blend of complete car park management solutions, empowering your parking, and helping take your site to the next level. To find out more about Parkingeye and how we can help your business make more of your car park, get in touch using our form. First name *Last name *Email *Telephone Number *Company *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
