Data Analytics

Regular, accurate and easy to access business insights from your car park management provider

Get valuable insights from a powerful hidden asset with ParkingEye Data Analytics

Our state-of-the-art data analytics and management information provides you with rich customer and business information. By analysing the use of your car park, you can get one of the most comprehensive views of your customers’ activities. By capturing the movements of almost all vehicles visiting your site, you can derive a huge amount of insight, more comprehensive and more accurate than traditional survey based intelligence, including:

  • Repeat visit analysis
  • Heat maps of popular times and dates
  • Capacity and utilisation
  • Month to month / day to day / year to year performance comparisons
  • Stay duration analysis
  • Sector performance benchmarks

Our volume of clients has enabled us to have a unique insight into the parking industry along with in depth trend analysis in order to help our clients maximise the usage of their car parks.

The systems we use have been developed in-house and are bespoke to our client’s needs. We deliver the reports and analytics through our own web based portal but also, for those clients who choose to incorporate the valuable data into their own reporting tools, we can provide raw data.

What’s more, we’re able to complement this rich and comprehensive reporting with dashboard reports which are accessed via smart-phones or tablets and provide an up-to-date view of activity.

Key Benefits

  • Deeper insights into car park usage
  • Performance comparators vs. other sectors
  • Benchmark analysis against competitors
  • More informed decision making
  • Prioritisation of remedial actions
  • Better planning on all aspects – permits, stay duration, PCN’s, infrastructure requirements

Download our Analytics Brochure

Representation of our data analytics service

Download Data Analytics Brochure