The Impact of Bay Management

Businesses across the UK will have, at some point, had to field complaints from frustrated drivers because someone who doesn’t need to use a parent and child, Blue Badge, or EV bay, has parked in them.

This creates a difficult situation for their internal teams, angers customers and damages their perception of a brand.

Taking steps to prevent these issues can transform a business, its customer experience, and the services it provides to car park visitors.

An aerial shot of two cars parked in their parking spaces
An aerial shot of two cars parked in their parking spaces

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How badly are priority spaces misused?

Our research shows that roughly 80% of priority spaces on car parks are misused in some way.

This could be non-EV cars parking in EV bays, making it so that the drivers that need to recharge their cars can’t access a valuable service (and cuts businesses off from an important revenue stream in the process).

Or it could be drivers taking up parent and child and blue badge bays when they don’t need to. This creates problems on a site as those spaces are specifically designed to make getting in and out of a car easier and safer.

It’s this misuse which creates extra risk for parents and blue badge holders as they try and get in and out of cars:

Further away from the entrance which negates the whole point of accessible parking.

Makes life more difficult for them due to the lack of space.

There’s a knock-on effect on the rest of the car park too because when people who need priority spaces arrive on a car park, that is where they are going to drive to. When they get there and spaces are occupied, they need to find somewhere else to park, which begins the process of circling to either find the right place or waiting for an accessible bay to become available.

That creates congestion on the rest of the car park due to the additional vehicles moving around. In the worst cases, potential customers leave to go elsewhere because their accessibility needs haven’t been met.

How does Bay Management work?

Protecting those spaces might sound like a full-time job, but our Bay Management solution makes it easy.

Applying ANPR to specific areas on a car park adds a finer level of control and an obvious deterrent against abuse and misuse. The bollard helps to make people think twice about quickly taking up a space to run into a shop or blocking a space.

The monitoring bollard, when coupled with parking validation, helps to protect key areas on a car park and access to services.

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How does it impact car parks and services?

Improving the availability of priority spaces has an impact on more than just visitor experience. For example, being unable to park in a Blue Badge space in a hospital could be the difference between someone being on time or missing an appointment.

In the NHS, a missed appointment can cost the NHS £160, impact how the rest of a clinic runs, frustrate multiple patients, and cause the person who is running late additional stress.

Bay Management helps to make it easier for patients to make it to their appointments on time, saving the NHS money, improving access to services, and reducing needless extra stress on patients.

For other businesses protecting those spaces means a better customer experience, fewer complaints, less congestion and, in the case of safeguarding EV spaces, a potential for increased revenue.

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How we can help you transform your car park

Taking steps to protect those crucial spaces on a car park can impact the rest of a business, improving how people access and interact with your services.

At Parkingeye, we understand how important accessibility is to a car park and how being able to use services and priority spaces dramatically changes customer experience and brand perception.

We work alongside businesses, helping them to identify the issues on their car park before putting solutions in place that improve how their site operates and boosts business performance.

To learn more about Bay Management and the other ways Parkingeye can help you to make more of your car park, click below