Maximising Revenue: How can parking boost a hotel’s bottom line?

Generating revenue is vital for every business.

For hotels that means driving more bookings, as well as encouraging other visitors to use their facilities. From restaurants and spas to event spaces, gyms and even wedding venue hire – people don’t necessarily need to stay over to support your business.

But they are going to need somewhere to park.

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Make a 5-star impression on guests

Hotels need to create a positive experience for their guests, one that not only makes a stay more memorable but encourages repeat visits and word-of-mouth recommendations.

Every service in a hotel adds to that experience. Parking will often be the first and last thing a visitor interacts with, which makes it the perfect opportunity for a business to enhance their first impression as someone arrives and end their stay with a flourish as they leave.

For example, take someone visiting for a spa day. They are there to relax and unwind, so stressful parking immediately starts their visit off on the wrong foot. Ensuring they have space, through a solution like pre-booking takes the anxiety out of finding somewhere to park.

That can go even further if they have specific requirements from their parking, either needing somewhere to recharge their electric car while they recharge inside or needing a priority space due to needing better accessibility.

Bay Management protects those crucial areas on a car park, meaning the spaces people need are available. In a hotel, where guests expect to be taken care of, that can make a fantastic, and lasting, impression.

Enhance existing services

Many hotels offer access to facilities for non-guests, this is a great way to generate extra revenue, but you also need to ensure that your parking can accommodate everyone using your site.

Permits are a powerful tool that can grant gym members an attractive perk, while also helping you to manage access to your car park effectively.

For example, your permits could allow access during specific times, when you know the car park on-site will be quieter, encouraging non-guests to use the facilities when the site isn’t as busy.

ANPR data can help you identify when those peak and off-peak times on your car park are. Capacity data also lets you identify the number of surplus spaces you have available, perfect for allowing people to pre-book parking on quieter days to monetise space when bookings might be quieter.

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Visitor validation

Hotels are fantastic locations for conferences, seminars, training sessions and other events that mean a lot of guests arriving for the same reason.

You need those attendees to register their arrival so you can track attendance, gauge how effective the event has been and for health and safety purposes.

One way to do that is by getting each guest to validate their parking. This can be done in a couple of ways.

Firstly, through a tablet – visitors simply enter their vehicle registration on a tablet placed at a convenient location in the hotel, such as the lobby or the reception area for an event space or conferencing suite. This is a quick, intuitive way of registering visitors and it scales fantastically with the size of event making it a really flexible solution.

Alternatively, you can use a QR code, placed on signs and posters around the event. Visitors scan the code with their smartphone, this allows them to register their vehicle quickly and gives you a more versatile solution as the QR codes can be printed and placed in multiple locations.

Time is money

For a hotel to thrive your staff need to be completely focused on making sure your guests are having the best possible experience.

Spending time dealing with parking issues, controlling permit systems, managing parking validation and other distractions takes time away from the more important tasks.

Car park management allows you to automate or take a much more hands-off approach to your visitor management and parking, giving you more time to focus on your guests with peace of mind around your car park.

Streamlining your services by using cloud-based solutions and an external car park management company can save countless hours and massively boost efficiency across your hotel.

Helping your hotel to drive a stronger bottom line

At Parkingeye we understand the pressure that the hospitality sector is under and that it’s vital to find ways to maximise the revenue potential of a site.

This is why we work alongside our clients to deliver a range of cost-effective, efficient, and reliable car park management solutions that help your site thrive, help encourage repeat visits and make your hotel a much more desirable destination – which increases footfall, and sales and ultimately boosts your bottom line.

To find out more about Parkingeye and how we can help your hotel, get in touch using our form.