How to Generate Revenue From Your Car Park

Your Car Park Can Generate Thousands. Here’s How.

Businesses across the UK are leaving thousands of pounds of untapped revenue on the table.

The car park is an asset that, when managed properly, can see incredible results.

ANPR is the engine underneath all of it. On sites where parking abuse was suppressing revenue before ANPR was installed, parking income can almost double once it is in place. 

Car parks need a perfect mix of solutions to generate revenue, we’re looking at each one and the impact they can have.

 

The big issue — the revenue being lost to abuse right now

Every space in a car park that is misused is a space that is losing you money.

We’ve seen car parks with as many as 50% of their spaces being misused and occupied by unauthorised users; that means a car park only generating half the revenue it could be doing. ANPR provides access to new payment methods, as well as fighting the causes of car park abuse.

On average, we see a 40% increase in space availability within the first 6 months of an ANPR system being installed. That means more space for paying customers, a better on-site experience and stronger revenue.

The revenue cost of unmanaged parking What changes with ANPR
Up to 50% of spaces taken by non-paying users 40% average increase in space availability within 6 months
Paying customers turned away or put off returning Revenues can almost double on sites with prior abuse
No visibility of who has and hasn’t paid Up to 40% revenue uplift from ANPR across sectors

 

The ways your car park generates revenue

Car parks don’t just generate revenue from one solution; the most successful sites drive revenue from a mixture of different sources.

Each addition to your car park compounds itself, letting you stack your revenue generation and transform your car park.

How to Generate Revenue From Your Car Park | Parking Eye Car Park Management

 

The solutions all impact your car park in different ways, approaching specific parking issues and opportunities to make your car park work harder for your business.

1. Paid parking 

Charging for parking is the simplest and most effective way to drive revenue. 

With 96% of transactions on car parks being contactless, your site must have the right blend of payment solutions to cater to everyone.  From traditional kiosks to fully cashless options, we have the solutions that allow your paid parking to evolve alongside changing customer needs. 

We can also help you to implement dynamic pricing, creating peak and off-peak parking that lets you maximise revenue based on demand for space.

 

2. Pre-booking – maximising your surplus space

Pre-booking drives people to your car park. The majority of sites have spaces that would otherwise stand empty. Pre-booking lets you promote those spaces to drivers looking for parking who then arrange and pay for their stay in advance.

Our ANPR data helps you to identify surplus space, then those spaces can be promoted through the Evology Parking app. We see 30 million of the 34 million cars on UK roads across our sites every 6 months. Pre-booking lets you put your surplus spaces right in front of that audience.

How pre-booking generates revenue 

  1. We identify surplus capacity from live ANPR occupancy data
  2. Surplus spaces are listed online
  3. A motorist pays for a space in advance
  4. Their stay is tracked by ANPR — the revenue is collected before they arrive

 

3. EV charging 

EV chargers are a growing revenue stream and one of the easiest areas of a car park to target if you are looking for new ways to make money. As long as your chargers are in use, they are making your site money.

With a projected 9 million more electric vehicles expected to be on UK roads by 2030, getting ahead of the growing demand for charging presents a huge opportunity to boost revenue from your car park.

ParkIQ can help you understand the types of vehicles visiting your site through fuel type analysis, letting you scale your EV investment to suit demand and budget.

 

4. Bay management – 65% more charging sessions means 65% more charger revenue

Bay Management doesn’t necessarily drive revenue itself, but it does protect crucial revenue generating areas of your car park. From EV chargers to priority bays, ensuring that your car park has the spaces people need.

Bays being congested and misused seriously restricts revenue. Our Bay Management solution starts working as a deterrent before we even switch it on, but once it’s in effect, we’ve seen massive impact. For example, Aldi saw a 65% increase in charging sessions after we added Bay Management to their charging bays.

 

5. Permits – recurring monthly income from staff and nearby businesses

Modern permit solutions are an efficient, reliable and direct revenue source for a car park. Permits can be sold to staff, repeat visitors or even nearby businesses that need parking space. They provide a reliable income month-on-month.

Our cloud-based permit system removes admin burden too, boosting efficiency for your teams instead of providing an additional admin headache.

 

What these revenue streams look like in practice

The right blend of solutions and support in space, paid parking can transform your car park and your business’ bottom line.

We’ve seen massive improvements across businesses in every sector:

A large university in the North of England moved from a simple permit system to ANPR across 17 sites. Monthly revenue rose from approximately £2,000 to £50,000 at its peak, a 25x increase from an asset the institution already owned. 

Our football stadium clients have seen combined revenues over £834,000 thanks to paid parking solutions being put in place to leverage space outside of matchdays.

ALDI have generated 65% more charging sessions by protecting their EV charging spaces.

The London Olympic Velodrome generated £24,000 in a single year which was reinvested into new facilities and schemes to benefit their visitors.

“Following ANPR being installed on site, we found that we had 50% more space and our revenue doubled.”

“Shifting to an unmanned solution was the right move for the college. We never envisaged the sites generating a large amount of revenue, however, the revenue we generate serves as a justification for ongoing work to the car parks.”

“Parkingeye have been chosen to manage our car parks because they provide a bespoke, tailored service that suits the needs of the end-users, our business, and our customers. We’ve not only seen a reduction in car park abuse but also an increase in customer satisfaction and in-store sales.”

“Revenue for the Trust is up 40% due to increased throughput, more visitors using our facilities and making it easier to pay.” — Car Parking and Security Manager, NHS

Site Revenue result
Large North of England university (17 sites) ~£2,000/month → £50,000/month at peak
Stadium sites Over £1,000,000  in total parking revenue
Aldi (EV bays + bay management) 65% increase in EV charging sessions
London Olympic Velodrome £24,000 generated in a single year
Average across all sites (first 6 months) 40% increase in space availability

Which revenue streams suit your site?

With so much choice when it comes to driving greater returns from your car park it can be difficult to know where to start. 

Your situation Highest-impact revenue starting point
No paid parking at all Paid parking, the foundation for revenue
Paid parking in place, quiet periods unused Pre-booking, leverage quieter periods of extra space to your advantage.
EV chargers installed but underused Bay management, 65% more charging sessions at Aldi after adding it
Large multi-user site with staff parking Permits, recurring monthly income, zero upfront cost
Consistent surplus space outside peak hours Contract parking or pre-booking

Remember, your paid parking can evolve over time, services like ParkIQ allow you to track and benchmark the performance of your paid parking and identify opportunities to boost revenue, track occupancy and make informed decisions.

How much revenue can you generate from your car park?

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