How to use parking data to transform your visitor and staff parking experience

In a medical setting such as the NHS, understanding is key. Whether that is understanding in terms of diagnosis and providing the correct treatment or understanding a facility and how it operates in order to keep an NHS Trust running efficiently.

In high-stress settings, such as healthcare, positive experiences matter. Whether that is helping to reduce stress, improve access or make someone’s day easier. Data and insight are vital to any site, in how it is managed, and is crucial in guiding how decisions are made and how their impact and results are assessed.

Car parks generate an incredible amount of data. When used correctly, this can completely transform how a site performs.

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A better understanding of user requirements

People interact with car parks in different ways. This can be driven by habits or specific needs, such as requiring access to blue badge bays or driving electric vehicles which need spaces to recharge. It can also be used to track the evolution of how your services are used, like tracking changing payment habits for example.

Your parking data can provide incredibly deep insight into your site and how it is used.

Capacity data lets you identify when your car park is at its busiest. In a healthcare setting, this might coincide with visiting hours and clinics. Letting you arrange times across the hospital to maximise the available space and ease congestion.

Payment data lets you see how much revenue your car parks are generating and how parking is paid for; this can help you track changes, such as a rise in card and contactless payments.

Detailed reporting allows you to look at specific elements of your car park management to chart progress and development. This insight is important not just from a performance tracking perspective but also in identifying opportunities to improve your parking experience in line with user requirements.

Guiding where to invest funding

Across healthcare sites, funding is carefully balanced, and any investment is scrutinised thoroughly.

Accessible and easily digested data can be vital in creating a business case or pitch for investment, especially when it comes to something as universal as a car park.

Being able to chart progress and change and using this to guide decision-making is one of the most powerful benefits of data. It allows you to identify how user habits are changing and invest in the solutions that will better serve changing demand and massively improve user experience.

This could be transforming your payment options, embracing cashless and contactless methods to help provide greater flexibility for visitors. This also helps to boost payment compliance and improve revenue.

You could use your data to track an increase in EV use and be able to gauge how much investment is needed to meet growing demand or identify a need to meet car park abuse head-on by investing in Bay Enforcement.

Your data helps you to see the impact of your decisions around a car park, allowing you to track its success or identify a need to reconfigure aspects of your car park management.

Transforming staff and patient experience

The changes to your car park do not need to be major to have a profound impact.

Flexible payment options reduce queues and let motorists have more choice in how they pay for their parking. This is more convenient and on a healthcare site when tensions can be running high can help to remove a lot of stress from a stay.

Adapting your site based on the information your data uncovers helps to create a parking environment that works for its users, whether this is additional support for electric vehicles, expanded staff parking, or redefining visiting and clinic times to help balance the level of congestion on your site.

Doing this can help prevent traffic from spilling out into the surrounding area, helping to improve safety and access to important services. In turn, this also reduces a source of frustration for residents in the area and can ease community tension while improving your reputation. All from a simple change identified by your car park data.

Utilising your data effectively

Your car park and its users do not stand still. Data helps you to follow trends and changes and adapt how your car park is managed to provide the best possible service. In a fast-moving environment like the healthcare sector, this can go a long way to reducing stress, boosting efficiency, and ensuring that staff are satisfied and able to get to and from their shifts easily.

At Parkingeye we understand the impact understanding your data can have, from guiding investment to steering decision making in the right direction.

We work alongside you to understand the information your car park generates and can help you apply that information in the ways that will be the most impactful for your business.

To find out more about how Parkingeye can help you unlock the power of your data, get in touch using the form.