How Pre-Booking Can Revitalise Your Car Park

Businesses operate with an ebb and flow, with car parks reflecting this in peak times when they are incredibly busy and quieter moments when there’s much more surplus space.

In difficult economic times, those quieter periods can be concerning for a business, but a service like Pre-booking can breathe new life into a quieter car park and in the process help to revitalise the businesses that rely on that site.

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Free promotion

Pre-booking works by allowing motorists to search for available parking spaces in an area, arrange their stay and pay for it in advance.

Listing a car park is really easy, and in the process gives you the ability to promote your business to thousands of drivers looking for places to park who might otherwise have gone elsewhere. Pre-booking suddenly puts your car park, and the business it is connected to, in front of a whole new audience.

That extra, and predominantly free, promotion can attract new visitors to your site, from drivers looking to visit a wider area, to people looking for a breakpoint in a larger journey.

Understanding your occupancy

We use the powerful data and insight that your car park generates to enhance your pre-booking. By understanding your occupancy levels, we can help you list the most appropriate number of parking spaces at any given time, driving greater traffic to your site when it’s quiet and less when we know it will be busy. You remain in complete control too, with the ability to delist and pause spaces at any time.

Create more footfall

While some drivers are simply looking for somewhere to park others might interact with the businesses in an area as part of their trip.

Bricks-and-mortar businesses rely heavily on footfall, and pre-booking can bring a host of new potential customers to a site.

For sites with multiple businesses such as shops, cafes, or fast-food outlets, this can have an increased “halo spending” effect, where people might browse shops or get something to eat as part of their trip which they otherwise might not have done.

Those extra services could then turn that pre-booking customer into one that returns to the area time and time again, using your car park and the businesses attached to it because of the experience they had.

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Boost quieter periods

The quieter periods on a car park are more than an opportunity for pre-booking. Your business can leverage those quiet moments in other ways. For example, a gym or health club could use the quieter periods to offer new or different classes, or a restaurant could run an early-bird or lunchtime promotion.

Coupled with pre-booking this could turn what were initially quieter moments on a car park, and within a business, into a new, more lucrative period which provides new ways to entice customers and boost sales and revenue.

How we can help you transform your car park

Pre-booking can breathe new life into a car park, but to be effective it needs to be managed correctly. ANPR data highlights when the peaks and troughs on a car park are. This is important as overbooking a car park during a busy period or not listing enough spaces during quieter periods can have a negative impact. Either creating unnecessary congestion or underselling your site.

At Parkingeye, we work closely with each of our clients, helping them find the solutions that have the biggest impact on their car park. We help our clients understand the capacity they have for pre-booking, alongside other solutions, to help improve the quality of their car park and the services they can offer to their customers.

To learn more about how we can help you make more of your car park, get in touch using the form.