How important is signage?

 

One of the most important elements of a car park, and especially car park management, is the signage that’s in place to let visitors know what the rules on that particular site are.

Signage is a huge part of successful car park management and goes a long way to making sure a site runs effectively and provides a positive user experience.

But what should good signage have?

A small sign on a car park
A small sign on a car park

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Meet industry standards

Car park management companies should follow specific guidelines and best practices. One of the most important ones for any legitimate management company is the British Parking Association Code of Practice. This details the steps businesses should take for multiple aspects of their car park management, not just signage.

Adhering to these practices, ensures all signage is compliant and allows you to display the BPA logo on your signage, showing you have approved operator status and you follow those guidelines.

This helps reinforce the quality of the management in place but should also give businesses and their customers peace of mind when it comes to the level of service and the governance in place.

The right content

The signs on your car park need to contain specific information in order to be effective. Proper signage will include several things depending on how a car park is managed:

  • Details of the car park management company controlling the site
  • The rules in place on the car park, such as maximum stays or the need to pay and display
  • The tariffs for paid parking
  • The amount that can be issued in parking charges and the terms and conditions that apply
  • The grace period drivers have to decide not to park on a site
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Clarity and accessibility

The right information on a sign is useless if it can’t be read.

Your signs need to be legible, with a clear font, minimal small print and written using clear and straightforward language.

Your visitors need to be able to understand the rules and parking tariffs that are in place on your car park.

If your signs aren’t clear, it creates a poor impression on anyone visiting your car park and can be a major cause of complaints and reputational damage.

Clarity is only part of the equation; people need to be able to see your signage.

This is why your signs need to be placed in unobstructed, well-lit areas, at a height that’s easy to see for anyone using the car park.

This all combines to make sure that visitors to your site have no reason to not understand the rules in place on your car park or understand that car park management solutions are in place.

Providing peace of mind around your car park management

Your car park is one of the first things someone visiting your business will see.

By having the right signage in place, you create a strong impression for all visitors. One that shows that details matter, you take care of your car park and there are steps in place to safeguard their customer experience.

At Parkingeye we understand how important the signage and infrastructure around your car park management solutions are. This is why we work strictly within BPA guidelines, ensuring that we follow industry best practice at every turn and giving you the utmost confidence in the quality of your car park management and making sure your car park meets the relevant industry regulations.

To find out more about Parkingeye and how we can help you transform your car park, please get in touch using the form.