How important is a hotel car park?

A hotel’s car park is an essential, and often overlooked, aspect of a hotel’s infrastructure. Getting parking right can make a massive impact on visitor experience, the impression you leave on anyone using your site, the revenue you generate and the likelihood that someone will return.

Your hotel car park is vital, for several reasons.

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Enhancing your visitor experience and create the right impression

Visitors want to be able to park easily, especially when all they want to do after a long journey is check in and get to their room to relax.

A smooth parking experience, where visitors can access the services they want – such as EV charging, or access a site without congestion or delays, improves the overall experience of dealing with a hotel.

This ties into the impression that you make on a guest and sets the tone for the rest of their stay.

Hotels thrive on the experience they offer to visitors. From high-end luxury to a quick overnight stay. Different hotels cater for different customers and the impression they create needs to reflect that.

Technically, a car park counts as one of the facilities your site offers and as such, should be treated with respect as it’s one that most of your guests will make use of. Not only should it be clean and tidy, but easy to navigate and free of congestion and abuse. This makes access easier, eliminates issues that keep your staff from focusing on the rest of their duties and prevents a source of complaints from guests.

As the first thing someone often sees, your hotel car park needs to be a strong reflection of what your hotel offers. From a well-maintained car park that highlights that you take pride in your facilities, to offering accessible parking and services that emphasise that you are committed to making a visitor’s stay as pleasant as possible.

Your parking builds an image of your site and helps to create that initial sense of trust and confidence that the rest of a guest’s stay should only ever build upon.

Maximising revenue

At the moment businesses need to do all that they can to maximise their revenue. Operational costs are still soaring so any opportunity to boost your bottom line needs to be something that’s seriously considered.

Hotels have various facilities that can be opened to the public, not just guests. From gyms, pools and spas to event spaces and restaurants. By charging non-guests for parking, you could drive additional revenue while enticing new customers to your site.

Other services, such as EV charging also allow you to access an untapped revenue stream while also providing new, valuable services to your guests.

That extra revenue can be reinvested into your facilities and services, and in the process help your business to navigate uncertain economic times with an additional safety net in place.

Invitation to return

The ultimate sign of a hotel providing the best possible stay and service is that it is recommended to others by guests, or it becomes a location that people return to and rely on when visiting an area.

Much like the impression your car park makes when someone arrives, an effective parking experience helps to add a final note to someone’s stay.

Being able to get off a site easily, without dealing with excessive congestion or delays helps someone to start their journey home or to their next destination in the right way.

Helping you to make the most of your hotel parking

A car park can help underpin and enhance the experience you offer to guests, as well as enabling services that drive greater success for your business.

At Parkingeye we understand the unique challenges facing the hospitality industry and have spent years working within the sector to help businesses make more of their car parks, turning them into an opportunity to enhance services, improve experience and drive extra revenue.

To find out more about Parkingeye, our services, and how we could support your hotel, get in touch using the form.