How can charging bays boost sales? Retail sites need to look for every available opportunity to boost their sales, whether that’s exclusive offers, expanded ranges or new ways to get customers into the store. While it might sound strange, your car park can be a big help, especially if you’re offering added services, such as EV charging, to your customers. This extra service is a great way to help push your sales to the next level. Explore more Longer on site EV charging is more convenient than visiting a petrol station as you don’t have to make a specific trip to a forecourt to fill up a tank. Customers can simply drive to your car park, pull up, plug in their vehicle and start charging. It couldn’t be easier. That simplicity has additional benefits for you as a business owner. While finding places to charge up is more convenient, it takes longer than filling up at a petrol station. What this does mean is that visitors need something to do while they wait for their vehicle to recharge, so they are much more inclined to browse, shop, relax, eat, and drink while they are on your site. The extra time on your site is more chance to convert a visitor into a sale and increases the likelihood of visitors interacting with more of your services which can result in a positive lift to revenue. Create loyalty As the UK’s charging infrastructure grows, there will be a high demand for new chargers. This can be used to drive up customer loyalty. If you’re already meeting the demand for EVs in an area, you suddenly become a go-to destination due to the extra services and convenience. Not only does this increase footfall for your business and increase the likelihood of extra sales due to the time spent on site, it also means that customers are more likely to come back. If you’re providing a destination that caters to their needs as a supermarket, for example, but also provides a charger that does away with range anxiety, that is functional and ready when they need it, that immediately gives you an advantage over your competition, especially, if they are lagging behind on making the jump to providing EV chargers. Providing the chargers that give your customers what they need If you are in an area that is already fortunate enough to have an EV infrastructure, you need to be able to compete with existing chargers to draw in users to your site. Motorists want chargers that are easy to use, can provide a decent charge quickly and most importantly, work. ParkEV provides everything your car park needs to help motorists recharge. Our chargers can be monitored, meaning their uptime is maintained, and any problems are dealt with quickly. Our chargers are also protected from being misused by motorists without an electric car. This means that your customers are more likely to be able to access a charger when they need one, increasing convenience and helping to make your site a reliable charging destination. From a business perspective, this helps to ensure continued use and reliability, increasing the commercial benefits chargers provide across the rest of your business while helping to maintain a growing and effective new revenue stream. To find out more about ParkEV and how EV charging can help to transform your business, get in touch using the form: First name *Last name *Email *Telephone NumberCompany *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
