Getting your car park ready for summer The summer months represent a massive opportunity for businesses. The better weather, holidays, festivals, and local events that take place all help contribute to everywhere feeling busier, footfall being higher and the potential for sales being greater. For summer to be truly successful for your business, you need to capitalise on that extra traffic, and drive it straight to your car park. Explore more Maximise space If you’re expecting your site to be busier it’s important that your car park operates in a way that can accommodate the extra traffic without creating unnecessary congestion. ANPR allows you to put clear rules in place that help avoid abuse, combined with simpler and faster ways to pay for parking your site can enhance its space turnover. This is the rate that vehicles get on and off your car park, creating the space for new visitors while allowing the ones that are leaving to get off the site without any trouble. Steady space turnover is the sign of a healthy car park, and for businesses it means a steady stream of visitors and customers throughout the day. Embrace new opportunities That space turnover can be capitalised on in different ways, not only through people arriving on site and interacting with your business. With the addition of services like EV charging or Click & Collect you can create additional reasons for visitors to use your car park. This helps to not only drive increased footfall to your site but also boosts your car parks revenue potential as new services enhance what you’re able to offer to customers. Adding new services to your site in the run up to summer could transform how your car park performs and the impact it has on your business. Download Protect your customer experience Investing in your car park is a fantastic way to enhance your customer experience but it’s important that you also protect that investment. Adding new services like EV charging can be costly, and if those spaces are being misused it can create additional problems on your car park such as extra customer frustration and complaints. There are crucial spaces on all car parks, from Parent & Child spaces to those for Blue Badge holders. Any time these spaces are misused it creates congestion, as people circle your car park looking for somewhere appropriate to park. It also massively detracts from your customer experience and creates extra work for staff when they have to find the drivers misusing spaces and asking them to move. Instead, a Bay Management solution could be used, protecting those critical spaces on your car park. A bollard containing ANPR technology provides a finer level of control and monitoring, allowing you to protect specific spaces on a car park and ensure they are only used by the people who need them. . Capitalise on demand The summer months might mean increased demand for parking in the area around your business. You can capitalise on this and drive extra footfall to your site through services like Pre-booking. Pre-booking works by letting you list and advertise surplus space on your car park. Motorists then look for parking in the area, arrange the length of their stay and pay for their parking in advance. This makes life easier for visitors as they take care of their parking ahead of their arrival, so they can just drive on and off the site without doing anything else. Pre-booking lets you drive people to your car park when its quieter while generating new revenue streams for your business. This increases the chances of extra sales while attracting visitors that may have otherwise gone elsewhere. Making more of your car park Getting your car park ready for summer and maximising the potential of your site requires effective management. At Parkingeye we work alongside businesses, understanding the unique issues they face and the requirements they have for their car park. From there we provide the perfect blend of solutions that help a car park reach its true potential and, in the process, enhance the businesses connected to it. To learn more about how we can help your car park to thrive, get in touch using the form. First name *Last name *Email *Telephone NumberCompany *Postcode *MessageBy submitting this form, you are confirming that you have read and accept the Privacy Policy, Terms & Conditions and consent to your data being processed and used for the purpose of reviewing and responding to this enquiry.Keep me updated with information from Parkingeye relating to my enquiry.YesNo SubmitPlease do not fill in this field.
