Parking is hard enough in town and city centres…
A recent tongue-in-cheek article by the Express* highlighted a frustration felt by many, ranging from genuine customers having to deal with inconsiderate motorists but also the business owners and site managers whose time and reputation it can impact.
It’s common for busy town and city centres to lack adequate parking and often local businesses suffer as a result, with shopper, commuter and other visitor parkers ‘over-flowing’ onto their land. As a consequence, this can create issues in space availability for genuine customers, blockages/impasses on site and security. However, beyond the issue of unauthorised parking, there is also a huge opportunity to generate new revenue which supports business growth…
A choice of Car Park Management
At ParkingEye, we’re already helping thousands of businesses deal with unauthorised parking and understand the very real impact this can have on staff, customers and ultimately, your business.
Symptoms can manifest themselves in a number of ways; time drained from the facilities team as they wrestle to manage and minimise the abuse, complaints from genuine users and reduced footfall through your doors as potential customers go elsewhere. But thanks to new technology such as ANPR, there are now a number of unobtrusive options to help put you back in the driving seat.
If you have a site where space is needed exclusively for customers, staff and visitors – you need to prevent any unauthorised users. Permits can be issued to ‘approved’ vehicles quickly and easily via an online portal, the cameras do the rest – automatically detecting any unofficial registration plates which enter your premises and triggering a Parking Charge Notice (PCN) to the abusers. This solution is hugely effective in deterring unauthorised parking on your land through effective enforcement and can often be installed free-of-charge. Alternatively, vehicles owned by permitted users can be validated within your premises using a small terminal – available as either a self-service solution or from behind reception.
If you’d like to open up your facilities to visitor parking especially outside of working hours, why not generate a new revenue stream for your business with a range of payment solutions. These next-generation Kiosks make paying for parking on site quick and easy, with touchscreen functionality and the option to pay in cash, card or pay-by-phone, along with the ability to accept promotional codes – no need for any physical tickets either as the ANPR technology will know when each visitor entered and left, along with what’s been paid. Our barcode scanner allows for additional functionality should you wish to push offers or discounts to create further opportunity.
If you have capacity to go further, contract parking for pre-booking both short and long-term stays is an ideal option. Whether parking for the day or the month, offering available space to regular shoppers for instance – either for a day, a week or monthly – could be a win-win. At zero cost to you, we can utilise our software and state-of-the-art ANPR cameras to manage all the booking admin, ensure the correct tariffs are charged and support online payment so you can get back to business knowing you’re in safe hands. What’s more, we can even track the flow into your car park to ensure available space remains free for other users such as staff and customers. This way, you solve a parking headache for the local community whilst creating a new margin rich revenue stream for the business. Win win.
Another concern associated with car parking abuse is security and the lack of visibility often felt by businesses suffering abuse from unauthorised vehicles. Our powerful data analytics provide rich customer and business information about the use of your car park, giving you a full understanding of vehicle activity, capturing the movements of almost all vehicles accessing your site – allowing you to regain control.
If you’re suffering abuse from town and city centre visitors, you’re not alone. Whether you’re a blue-chip household name or a small independent surface site, we’re here to help. As the biggest private sector operator of Automatic Number Plate Recognition (ANPR) systems, with the largest privately-owned ANPR database in Europe, we’re serious about doing things right.
If you’d like to talk to us about improving the way you do things, get in touch
* Car park drivers looking for spaces cities research, Express.co.uk, 2018