{"id":1806,"date":"2018-05-17T14:52:00","date_gmt":"2018-05-17T13:52:00","guid":{"rendered":"https:\/\/www.parkingeye.co.uk\/?p=1806"},"modified":"2024-09-19T15:05:47","modified_gmt":"2024-09-19T14:05:47","slug":"transforming-the-customer-experience-to-create-market-differentiation","status":"publish","type":"post","link":"https:\/\/www.parkingeye.co.uk\/car-park-management\/transforming-the-customer-experience-to-create-market-differentiation\/","title":{"rendered":"Transforming the customer experience to create market differentiation"},"content":{"rendered":"
There\u2019s a secret super underground car park in London where owners pay thousands of pounds a year to leave their vehicles.
\nDubbed the Batcave by staff who work there, each customer is given the VIP treatment. When they arrive, their car is given a 360-degree check, before being hand-washed and valeted then fully air-dried. It is then photographed for the owner, placed in slip-on covers referred to as pyjamas and stored in a temperature-controlled environment, ready to be driven at any moment.<\/p>\n
Admittedly, these are some of the best and most expensive cars on the road. Million-pound vehicles such as Bugatti\u2019s and Ferrari\u2019s join a luxurious line-up of Lamborghini\u2019s and Jaguars. There is, however, also a much-loved 1996 Toyota Land Cruiser that uses the facility and, for a short time, a very basic Austin Metro City, joined the regal ranks.
\nAs customer service goes, that\u2019s impressive. The down-side is it caters for a strictly limited number of people \u2013 basically, the cash-rich, time-poor individual.<\/p>\n
Closer to home, transforming the customer car park experience for drivers doesn\u2019t have to cost them \u2013 or you \u2013 headache-inducing sums of money.
\nParking is an essential part of being a motorist. Whether it\u2019s an office car park used every day, a shopping centre site used a couple of times a week, or a multi-storey airport facility used once or twice a year, it is essential to create a positive parking experience for every user \u2013 not just a select few.
\nEffective, efficient and affordable car park management keeps individuals and industry moving. Without it, everyone pays a hefty price.
\nBut how can you, as a car park owner or manager, transform the customer experience?<\/p>\n
The most important first step is to speak to a car park management company<\/a> that has the knowledge and experience to provide the right support for your individual site. Ideally, this should be from a car park management company that has a history of working with a variety of different clients and sectors<\/a> such as the NHS; pubs and restaurants; supermarkets; hotels; motorway services and transport sites; shopping centres and retail outlets; universities and other educational facilities; and leisure and tourism attractions.<\/p>\n This extensive level of service delivery will guarantee experience in flexible, integrated solutions<\/a> covering all areas affecting customer experience including:<\/p>\n
\nInnovation is as crucial as investment, so make sure the company you approach are leading specialists in Automatic Number Plate Recognition<\/a> (ANPR) technology. This state-of-the-art solution provides 24\/7 management of your car park and offers a flexible, scalable, resilient resolution to most issues faced.
\nEvery car park has a purpose, whether that is free parking for customers; free or permit parking for staff; limited stay; pay and display; or a mixture of these. You need to ensure the advice you are given is bespoke to your business.<\/p>\n\n