The role of next generation parking in the Hotel Industry
Despite navigating challenging economic and political conditions, the UK hotel industry continues to record strong growth, with 1.6% YOY increase in Gross Operating Profit Per Available Room (or GOPPAR for short!) recorded for 2018 according to data tracking from HotStats.
Whilst this continued growth is attributed to general room and beverage sales, a decline in conferences & banqueting and leisure services alongside rising overhead costs continue to put a strain on owners and managers alike to maximise profitability and delight guests. Interestingly, car parking is rarely considered as an area of opportunity but it certainly should be. Here, we examine how.
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